What’s more, you can combine both promotion types into one (i.e. That’s why, when you partner up with Hunch, you can create dynamic ads for both types of promotions. Spending less time on operational work and investing more effort into the strategy itself helped Mozzart Bet improve their ROI and get better results with fewer resources.īy using workflow automation, you will be able to keep up with the constant promotion and match changes and manage to publish campaigns at just the right time. Mozzart Bet, a leading betting company in South-Eastern Europe, recently partnered with Hunch to automate their campaign workflow for promoting different betting offers at the right time. In a nutshell, you can automate the delivery of campaigns each day, for multiple markets, by using just one performance marketing specialist. Hunch can then automate your workflow, create dynamic product templates and make 1000+ contextual and engaging ads. Static assets such as logos, images and other accumulated information are incorporated into your feed.

Purchase – triggered when a user makes a transaction (ticket, chip buying, etc – with amount parameter).

Add To Cart – triggered when the user is adding a deposit to his account (with amount parameter).

View Content – triggered when a casino game is opened (with game id parameter).

Complete Registration – triggered when the user is registered or activated.

So, make sure to set up all the pixel details listed below: To create an effective marketing performance channel for betting and gambling, you need to adjust the tracking that Facebook uses in its algorithm. Facebook doesn’t have the time to finish the learning phase and optimize your campaigns for better performance. Doing paid social manually (making each creative and running ads hourly), means you can’t present relevant ads at the best time. The pressure mounts because betting offers change frequently several times a day.

Comply with the local laws of the country where the campaign is being run.

The new guidelines also enable gambling companies, from both the online and brick and mortar worlds, to place ads on Facebook and Instagram providing they:

Now, gambling ads on Facebook are allowed in countries where online gambling is legal. Thankfully, Facebook’s stance on advertising online gambling services is more flexible nowadays. When it comes to legal issues, it must be said that Facebook wouldn’t approve online gambling ads until recently. The dynamic nature of the betting industry forces you to change your campaigns several times per day, which results in generic and outdated ads.Complying with all licenses and laws of Facebook or the countries you advertise in.There are two main challenges of Facebook gambling ads:

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